JOIN D.C. FAIR FOOD AND LOCAL FOOD JUSTICE ALLIES FOR
COME OUT FOR MUSIC AND ART TO TELL TRADER JOE’S TO
JOIN THE CAMPAIGN FOR FAIR FOOD & SIGN WITH THE
COALITION OF IMMOKALEE WORKERS
When? Monday, October 24 · 6:00 pm
Where? Trader Joes near Foggy Bottom
1101 25th Street NW
Washington D. C. (Washington, District of Columbia)
For information about the Coalition of Immokalee Workers’ Campaign for Fair Food, visit www.ciw-online.org.
With more than $8 billion in sales last year, Trader Joe’s is an emerging leader in the US supermarket industry. The company’s rapid growth is largely based on its ethical and progressive image.
But behind that veneer lies a disregard for human rights.
For decades, farmworkers who pick tomatoes for companies like Trader Joe’s have endured grinding poverty and systemic human rights abuses. Today, hope is on the horizon, but Trader Joe’s refuses to do its part.
The Campaign for Fair Food, led by the internationally-acclaimed, farmworker-led Coalition of Immokalee Workers, has sparked an unprecedented transformation in farm labor conditions. Corporations such as Whole Foods, McDonald’s, Taco Bell and six other food industry giants have committed to a strict, farmworker-designed Code of Conduct and to increasing workers’ wages by paying a premium for their tomatoes.
But Trader Joe’s has refused to seize this opportunity to be a part of the solution, responding instead to the just demands of farmworkers and consumers with slick public relations — hardly the behavior one would expect from one of the “most ethical companies” in the US.
“The True Cost of Tomatoes” by Mark Bittman (New York Times, 6/14/11) http://opinionator.blogs.nytimes.com/2011/06/14/the-true-cost-of-tomatoes/
“The Profound Impact of a Penny” by Barry Estabrook (Zester Daily, 6/6/11) http://zesterdaily.com/zester-soapbox-articles/944-trader-joes-says-no-to-increase-for-florida-tomato-farmworkers
“The Tomatoes of Wrath” by Chris Hedges (9/26/11)